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The client is a retail fashion brand which comes under Dubai-based retail and hospitality conglomerate. Client's inventory consists of several national and international brands, and its product categories include Indian and western apparels, footwear, handbags, beauty products, and fashion accessories for men, women, and children.


Client was looking for a solution which provides useful insights from the customers transactional and non-transactional data in a single platform to measure and improve business outcomes

Genisys helped the organizations to act and react to customer issues and provide them a delighted experience for future service

Key Highlights

  • Provide insights to act and address on the social sentiment of the product to avoid any negative marketing, gain sales boost
  • Helped in initiating the marketing campaigns and promotional activities right in time with the help of real time insights
  • System Capable of both predictive and prescriptive analytics


Genisys developed a prescriptive-BI which helps business to take the decision on marketing campaigns and other sales activities.

The system uses customer data, call center logs or social interactions on Twitter and Facebook etc. Which can be structured, semi-structured and totally unstructured.

The module provides insights such as customer’s choice & preferences, history of purchases, the frequency of store visits, product feedback etc.

Provided the self-service business intelligence to business user to create, manage and share their insights with team members

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