In the rapidly evolving ad tech industry, publishers have an increasing number of options to maximize their inventory and advertisers have newer ways of targeting. For publishers with numerous pageviews, managing their website along with ad optimization can be tricky. It takes rigorous man-hours to make things work and move in the right direction.
Today the online advertising marketplace has so many diverse entities like ad networks, DSPs, SSPs, platform specific ad servers, audience targeting platforms and these players are providing competitive services like PMP, retargeting, programmatic, native advertising, etc. It’s a time consuming and costly affair for publishers to keep up to date and harness the available choices.
Benefits of having an adops outsourcing team –
Moments of doubt are natural while making ad ops related decisions, after all, it is not necessary that all publishers are tech people. Here are some benefits to make the decision making process easy for you when thinking about outsource Adops
1. Technical Expertise
Along with basic knowledge of website designing and handling, an outsourced ad operations team brings advanced tools, resources, and performance data with them which will result in profitable ad revenue.
2. Partner Management
Dealing with multiple partners can be really a hectic job. Adops agencies have good understanding the UI, it’s workings and algorithms. Outsource Adops ensures seamless communication and timely results across partners.
3. Better Campaign Management
Ad tech expertise and industry experience is what makes a campaign successful. An outsourced ad ops team possesses these skills and can hit the ground running to achieve optimum campaign management and optimization. But for a niche publisher, campaign management will require learning new skills which might be a time consuming task.
4. Cost Effective
In house Adops team turns out to be too expensive on the pocket. Outsource adops will give you a team with better expertise, round the clock support and you will get maximum ROI.
5. Streamlined Revenue Optimization
Designing and executing ad revenue optimization strategies is a vital part of ad operations. This requires subject matter expertise and a professional approach which a publisher might lack.
6. No hassle of hiring
As a growing publisher with no dedicated ad ops team, hiring people and building it from scratch can be a time-consuming task. If you are on a stage where there is an immediate need for a team, then the time you spent in hiring can make you miss the opportunity of higher revenue. Whereas an expert AdOps company will get you up and running immediately.
Publishers should not squander their energy on operational tasks rather than building the audience and increasing traffic on the website. If a publisher loses focus on the core business, it can slow down the growth.