With the advent of the internet and digital media, the advertising industry has changed significantly with shifting revenue models. Digital Ad operations concern itself with all the necessary elements to ensure the success of online ads. Ad operations teams must input, serve, optimize, manage, and report on the traffic and the performance of online ads.
The management of a good ad operations team depends on specific elements or steps that can help simplify the entire process of ad operations. These can be divided into human elements such as hiring and motiving your team and non-human elements.