Effective management of online ad operations is no easy task. Rather than working on strategic planning and initiatives, and executing these plans efficiently, your organization tends to spend a lot of time on mundane tasks when you handle ad operations in-house.Ad operations is a revenue impacting activity for you and your customers. It requires strategic thinking as well as attention to minute details as you work on your campaigns. Your team might not have the bandwidth to handle daily ad trafficking, campaign optimization, and generating campaign reports regularly. Outsourcing your ad operations will enable your team to work on high impact activities.
When you outsource your ad operations, you provide your organization with access to experts in the field whose job is to focus solely on ad ops. It is not difficult to see that this brings several benefits, including access to a team of ad traffickers, campaign managers, performance maximizers and analytics, etc.
It is cost-effective
Hiring an external ad ops team is not as expensive as you may think. Considering the high ROI, it is far more cost-effective than going through the trouble of managing your operations in-house. You leverage a shared services center staffed by a team of experts integrated with your operations. Having experienced professionals working on your ad operations is an irreplaceable investment.
You have industry experts working on your operations
One of the most appealing benefits of ad ops outsourcing is that you have an entire team of industry experts who are experienced and know exactly what they are doing. With their in-depth knowledge of the online advertising industry, they can handle a wide variety of Ad trafficking tasks, which include campaign set up, creative uploads, creative and pixel QA, pacing analysis, and simple campaign reporting.
Some of the organizations even have staff who can assist you in campaign management and optimization, performance maximizations, and advanced analytics work.
Helps you use the right tools for maximum yield
Most of these organizations would have worked on a wide variety of ad serving tools and platforms. They would have experience in the platform being used by you but can also suggest other platforms that might be more suitable to your requirement. They continuously evaluate new tools and can add value as they provide support to your group.
Campaign monitoring and performance maximization
Ad Operations outsourcing is not “simply ad trafficking or campaign set up.” These organizations have a highly skilled team that can manage campaigns, optimize them, and can even assist you in performance maximization. While it might not be advisable to outsource all these activities from day one, but these are some of the other activities in which your outsourcing partner may bring significant expertise.
Allows your team to focus on other important matters
When you have a team of professionals dedicated to managing your online ad operations, your in-house team can direct their focus and energy on other important matters of your business. By taking off this additional workload from your team, you empower them to build better business relationships while increasing your profits.
Considering these benefits of outsourcing your ad operations, it’s no wonder so many organizations have turned their business around with help from trusted vendors like Genisys Group. For the past decade, Genisys Group has been providing ad operations support to some of the largest publishers, media agencies, and platform operators.
With deep domain expertise and a shared services center, the team provides support to customers at each and every stage of the campaign management process. What makes the Genisys team the ideal ad ops partner is that they offer flexible business models, combined with a relentless focus on accuracy and SLAs. The result is added value in ad trafficking, campaign management and optimization, performance maximization, advanced analytics, and other technology solutions.