No online publisher or digital media group can succeed without the backing of a high-performance ad operations team. Campaign management and optimization is a direct revenue impacting function- there is no scope of missing any SLAs or making an error while performing such a critical task. A highly motivated and integrated ad ops team with the right technical expertise is essential for your success.
The only way the ad ops team will be impactful is if they are developed and nurtured by the right type of manager. In this article, we’ll take a look at how organizations can develop high performing ad ops teams and how they can lead them to victory.