Genisys Group’ Ad Ops Management Helped a Leading Media Company Save Money and Time to Spend on Strategic Initiatives

Challenge

The company had a team of Account Directors managing client accounts but needed to add digital ad operations (DAO) resources to expand their skillsets and strengthen their service offerings to clients. Hiring, training, and retaining DAO resources to enable a wide range of skillsets across ad trafficking, troubleshooting, tag management, analytics, and campaign reporting, was an expensive proposition. The company sought to boost capabilities without a huge upfront and ongoing investment.

Impact

By serving as a one-stop center for ad ops resources and technology, Genisys took over the DAO grunt work for the client. With access to talent and technology, the client saved 40% of their operating costs. By outsourcing DAO tasks to Genysis, the client was also able to save significant time to focus on more strategic initiatives.

Result

Genisys Group was chosen for our full spectrum of ad ops management services. Genisys provided all the skill sets the client needed to enhance their offerings. Other than ad operations, Genisys also provide consultative support to help our clients optimize their campaigns, and reporting & analytics, complete with our own powerful data visualization tool. All these capabilities are delivered through our shared services center.

Genisys put shared service center resources to work immediately, organizing successfully to meet the client’s turnaround times, which ranged from two hours to 24 hours.

Genisys assisted the client in the following areas:
1. Campaign set-up
2. Creative and pixel QA
3. Google tag management
4. Google Analytics
5. Set-up of ad-verification technology DoubleVerify
6. Floodlight reporting
7. Pacing analysis

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