From startups to enterprises, the adoption of ChatGPT has penetrated every industry. While there are infinite use cases, the following are the applications of ChatGPT in advertising:
1. Creating Marketing Content
One of the primary and most versatile usages of ChatGPT has been creating compelling marketing content such as blogs and articles, engaging social media captions, YouTube scripts, website content, emails and newsletter, and more.
Additionally, ChatGPT can be used to lay the groundwork or conduct initial research to inform marketing decisions.
Marketers can also ask ChatGPT to write content in brand-specific style and tone, set word count, and add other preferences. This enables marketers to reduce their time drastically while still creating content.
2. Generating Ad Copy and Creatives
Another interesting use case of ChatGPT in advertising is creating ad content, including text, headlines, call-to-actions (CTA), slogans, and more. Besides, advertisers can generate multiple versions of these content types for A/B testing.
This helps create content in a short period of time, generate multiple versions to create highly effective ads, and boost productivity.
3. Automating Mundane Tasks
Another important aspect of ChatGPT is automating repetitive and mundane tasks. For example, advertisers and marketers can use ChatGPT for data processing, organizing, and interpreting.
AI can go through a massive amount of data in a fraction of a time and extract insights from it, making it easier for marketers to upload data into DSP.
4. Boosting Customer Experience
The same concept can be applied to providing seamless customer service and gaining insights. By using ChatGPT’s API capabilities, businesses can integrate it with their chatbots or virtual assistants and provide personalized, 24×7 customer services. This will engage customers on the site and enable marketers to understand their preferences, which can be used to enhance advertisements.
Can ChatGPT Disrupt the Advertising Indsutry?
ChatGPT has the potential to generate a tone and brand-specific, coherent, and compelling content. However, it has some drawbacks—first, the tool hinges on human supervision. Without an experienced content creator or marketer, the tool cannot produce accurate results and cannot be relied upon.
Second, the tool isn’t 100% accurate and may produce biased results. This requires humans to check if the information is correct, generate multiple responses, and even update the content before publishing.
Third, and most importantly—advertising is more than just writing ad copy and generating creatives. It requires in-depth knowledge of the platforms, industry, customer trends, buyer preferences, and more to create a robust strategy that provides a return on investments.
Furthermore, once the ad is published, it needs to be monitored, and based on the analytics, iterations need to be made.
Therefore, while ChatGPT is an incredible tool to accelerate the ad creation process and help boost productivity, the tool alone isn’t sufficient to be used without expert supervision to create content that connects with the customers and drives business results.