IBM is a global technology company in a “constant state of innovation.” With operations in over 170 countries, IBMers around the world invent and integrate hardware, software and services to help forward-thinking enterprises, institutions and people succeed in building a smarter planet.
Problem
Like most successful businesses, IBM uses targeted marketing to drive awareness and boost sales. But finding leads can be time-consuming and qualifying them can be a highly complex process.
In response, IBM needed a competitive and cost-effective end-to-end lead generation solution. For this, they turned to Genisys’ to deliver a service specially tailored to IBM’s suite of technology.
Results
- IBM’s marketing teams benefited from a consistent flow of leads that were used to increase sales revenue
- Genisys delivered over 2,500 leads for various campaigns in just one year
- During this period, an average pipeline of $ 1.5 Million per campaign was generated
- Client satisfaction with Genisys is reflected by an increase in the number of assigned resources: from 40 to 90 in just three months
Solution
A market penetration program studied the IT purchase trends across various industry verticals to identify where IBM products could fit in. Next, the mammoth task of profiling this data was initiated. Once done, this qualified information was used to design an effective direct marketing program.
The result saw Genisys drive IBM customer acquisition in new geographies and industries.
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